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Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc.Opinions and usage of online dating services also differ widely.A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
Most services also encourage members to add photos or videos to their profile.
And for people who have no interest in serious dating and just want to find people to hook up with?
Online is a much better way to accomplish that too.
It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of ﬁnding a romantic partner.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
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from Brooklyn, NY for suggesting this week’s topic: Online dating, once a fringe and stigmatized activity, is now over a $2 billion industry.